The Ferrari 365 GT4 BB, launched at the 1973 Paris Motor Show, initially saw low demand due to the oil crisis, leading to a slow production start with only 25 planned units. However, production eventually increased, totaling 387 units from 1973 to 1976, making it the rarest Berlinetta Boxer model. The majority were left-hand drive, with 88 right-hand drive units. Assembled in Maranello with Scaglietti bodywork, it was priced around 18,290,000 to 24,375,000 Lire (about US$30,000 in 1976). The car was well-received for its performance, with tests showing 0-60 mph in about 6 to 7 seconds and top speeds up to 175 mph, affirming its status as one of the fastest road cars at the time.