The Ferrari F10, a Formula One motor racing car, was Ferrari's contender for the 2010 season, unveiled on January 28, 2010. Designed by a team led by Aldo Costa and Luca Marmorini, the F10 was immediately more competitive than its predecessor, achieving a 1-2 finish at the Bahrain Grand Prix with drivers Fernando Alonso and Felipe Massa. Notably, its livery was changed before the Spanish Grand Prix due to tobacco advertising concerns. Technological advancements included the introduction of an F-duct system in Spain and a blown diffuser at the European Grand Prix. The F10 performed exceptionally at the Italian Grand Prix, and Alonso's drive at the Singapore Grand Prix was widely praised. However, a strategic error at the final race in Abu Dhabi cost Alonso the championship, despite only needing a second-place finish to win.